Jim Campos on “Crack Shot”

The Crack Shot label is one of the most coveted by collectors of citrus labels. It is an ultra rare label from the turn of the 20th century depicting a figure out of the old west. The image first appeared as a tobacco lug box label in the 19th century.


The image of the man in sombrero firing his six-shooter directly in the direction of the viewer is reminiscent of the ending scene of the film acknowledged as the first real Hollywood movie, “The Great Train Robbery” in 1903. It, perhaps, also influenced the depiction of the character of Curly Bill Brocius, a nemesis of lawman Wyatt Earp, in the 1993 film “Tombstone.”